Upstream is A collaboration between the Performing Arts Fund NL, Creative Industries Fund and Sena Music for the career development of pop- and urban musicians. Upstream also supports new artistic formats and collaborations between artists and designers. Studio van Onna created the dynamic visual identity for this great new initiative.
For this identity, we developed a visual system that is based on an audio responsive variable font. Musical values, such as volume and pitch level, are translated to the weight and width of a letter. By animating these values, they symbolize the dynamics of music. Typographic music. At the same time, they communicate the feeling of (career) development and (musical) growth.
Stimuleringsfonds Creatieve Industrie
Nikki van Onna (concept + design)
Oscar Orton (code + development)