Upstream is A collaboration between the Performing Arts Fund NL, Creative Industries Fund and Sena Music for career development of pop- and urban musicians. Upstream also supports new artistic formats and collaborations between artists and designers. Studio van Onna created the dynamic visual identity for this great new initiative.
For this identity we developed a visual system where the shape of a letter is based on musical values such as volume and pitch level. By animating these gradually over a word, they symbolise the dynamics of music. Typographic music. At the same time we aimed to communicate the feeling of development, and growth.
Stimuleringsfonds Creatieve Industrie
Nikki van Onna (concept + design)
Oscar Orton (code + development)