Stimuleringsfonds Creatieve Industrie
In 2012 the former Architecture Fund and part of the Fonds BKVB fused into one new fund; the Creative Industries Fund NL; the Dutch cultural fund for architecture, design and digital culture.
For the visual identity, a pitch was launched. We were one of the 4 agencies invited and finally, our proposal was selected.
“A fund on itself is nothing without the makers and designers that receive funding. They are the ones that give it shape”. From this statement, the idea of a black line emerged: nothing on itself, but with the potential to become anything.
With the iconic capital S (or C) as a status quo, we designed transformations within. Giving the logo a feeling of incentive, energy, and diversity. Resulting in a wide range of variations of the logo, that can be used on an individual level, too. For example; each of the funds’ employees has its unique logo on its stationery.


Visit the website: stimuleringsfonds.nl

Animation for announcement of selection Talent Development Programme
Digital annual report 2018. Visit the live version here
Mini identity for Bring it On! An Open Day organised by the fund
Since 2012 we have been responsible for most of the visual communication of the fund. The work shown here is just a small selection of all the work we did the past few years.
CLIENT
Stimuleringsfonds Creatieve Industrie
YEAR
2012 – now
TEAM
Johannes Verwoerd (until 2014), Nikki van Onna (concept + design)
Oscar Orton (front end web development)
Maurits de Bruin (back end web development)