Talent Platform

Talent Platform is an online platform showcasing emerging creative talents supported by the Talent Development grant of Creative Industries Fund NL. It shows what artistic and professional growth entails and serves as a fount of information for other creatives and for commissioners.

We created a fully responsive visual identity, based on one simple animation principle. We aimed to capture the spirit of a new generation of designers: strong minded, energetic, experimental and dynamic. A lively visual identity about growth and stretching boundaries.

Stimuleringsfonds Creatieve Industrie

In 2012 the former Architecture Fund and part of the Fonds BKVB fused into one new fund; the Creative Industries Fund NL; the Dutch cultural fund for architecture, design and digital culture.
For the visual identity a pitch was launched. We were one of the 4 agencies invited and finally our proposal was selected.

“A fund on itself is nothing without the makers and designers that receive a funding. They are the ones that give it shape”. From this statement the idea of a black line emerged: nothing on itself, but with the potential to become anything.

With the iconic capital S (or C) as a status quo, we designed transformations within. Giving the logo a feeling of incentive, energy and diversity. Resulting in a wide range of variations of the logo, that can to be used on an individual level, too. For example; each of the funds employees has its own unique logo on their stationery.

Since 2012 we have been responsible for most of the visual communication of the fund. The work shown here is just a small selection of all the work we did the past few years.

Atelier Néerlandais

Atelier Néerlandais (part of the Dutch Embassy in Paris) is a platform and incubator for Dutch design, art and literature.
Based in the heart of Paris.
Cultural entrepreneurs use the spaces in the Atelier Néerlandais for meetings, presentations, fashion shows, debates etc.
Atelier Néerlandais is a place where Dutch and French culture and economy meet.

For this visual identity we created imaginary zero-gravity spaces. Spaces with endless possibilities. Where words and letters can float around unconstrained, gently interacting with each other. Finding overlaps in Dutch and French words enabled us to design typography that could communicate on a bilingual level. And at the same time celebrating the similarities and the differences between two cultures.

The Vincent Award

The Vincent Award is one of the world’s leading contemporary art prizes. It is awarded to a mid-career artist who lives and/or works in Europe and whose work is regarded as influential on international developments in contemporary art.
Since 2014 the award ceremony for the biennial prize has been held at the Gemeentemuseum Den Haag.

In 2014 we designed a new visual identity based on existing elements; a logo and the European flag of Rem Koolhaas.
By changing the color scheme of the flag and animating the stripes, we transformed it into a more lively visual identity.
One fitting the festive character of an awardshow.

THE VINCENT AWARD 2016

For the 2016 edition we restyled the logo, designed a new color scheme and website. Unfortunatley, the 2016 awardshow and the prize itself were canceled indefinitely.

Mondriaan to Dutch Design

In 2017 we celebrated 100 years De Stijl. A Dutch art movement, with Piet Mondriaan being its most famous representative. De Stijl had a big influence on art and design. It paved the way for Dutch Design as we know it today.

Mondrian to Dutch Design is an initiative of NBTC Holland Marketing in collaboration with Gemeentemuseum Den Haag, Centraal Museum Utrecht, Museum de Lakenhal among other museums.

“The style is in our cultural DNA”. Based on this statement we designed a constructed typeface, where we replaced parts of a letter by shapes and colours where De Stijl is known for. At the same time these shapes became a dynamic, colourful form language fitting the festive character of a celebration year.

In No Particular Order

Each year the Creative Industries Fund presents the selected talents from the talent development programme during the Dutch Design Week. In 2017 the exhibtition, curated by Jules van den Langenberg, took place in the Van Abbemuseum.

One could state that selecting young talent is like trying to make a future prediction. If this is the new generation of designers, what will be the future of design?

For this occasion we created a ‘prediction generator’. A generative system that makes predictions based on words from a database in which the work of the talents is analysed.
Resulting in an infinite amount of future scenario’s, that are the basis for this years campaign.

PBL@IABR2016

During the International Architecture Biennale Rotterdam 2016 (IABR), PBL (Netherlands Environmental Assessment Agency) presented an installation about the past, the present and the future of urban and spatial planning. How can one plan for the future, based on what you know from the past and the present?

The installation displays real data from the past and present to show how our perspective on the future is often distorted by the ‘now’.

We created a microcosmos with particles that float throughout the 30 meter long installation, in a continuous loop. The seemingly random particles are all part of infographics that take shape at one moment in time, on a specific location in the installation.

Literatuur op het Scherm

Literatuur op het Scherm (Literature on Screen) is a programme in which authors and designers develop new literary or poetic formats for digital applications.

We created a visual identity that aims to visually translate the experimental and innovative character of the programme.

Upstream

Upstream is A collaboration between the Performing Arts Fund NL, Creative Industries Fund and Sena Music for career development of pop- and urban musicians. Upstream also supports new artistic formats and collaborations between artists and designers. Studio van Onna created the dynamic visual identity for this great new initiative.

For this identity we developed a visual system where the shape of a letter is based on musical values such as volume and pitch level. By animating these gradually over a word, they symbolise the dynamics of music. Typographic music. At the same time we aimed to communicate the feeling of development, and growth.

Information Influx

Information Influx was an international congress organised by The Institute for Information Law (IViR) of the University of Amsterdam (UvA). A congress about information law in the digital era.

The visual identity is based on the movement of scrolling: the way we consume information in this era. At the same time it symbolises the possibilities of endless duplication, and the fading boundaries of ownership and copyright.

100 years Mondrian & De Stijl

In the context of the celebration year ‘Mondrian to Dutch Design’, the Gemeentemuseum Den Haag celebrated ‘100 years of Mondrian & De Stijl’. A year with several exhibitions and events based on this theme. With over 300 Mondrian’s in the collection, the Gemeentemuseum Den Haag became the ‘House of Mondrian’ in 2017.

For this occasion we designed a hybrid version of both the museum’s identity and the identity of the theme year. Which results in an identity that represents both, but at the same functions as an identity on its own.