Studio van Onna
Typography & Animation

Studio van Onna is a design studio specialized in brand identities with a strong focus on motion design.
We work closely with our clients to understand their needs and create solutions accordingly.
This results in bold, dynamic brand identities designed for a fast-moving, ever-changing world.

We work(ed) for Stimuleringsfonds Creatieve Industrie, Prince Claus Fund, World Design Embassies, Gemeentemuseum Den Haag, Atelier Néerlandais, Fonds Podiumkunsten, The Vincent Award, NBTC Holland Marketing, De Nederlandse Ambassade Parijs, UvA (IViR), PBL (Netherlands Environmental Assessment Agency), Nederlands Letterenfonds, Cultural Emergency Response among others.


We’d love to keep you updated or tell you
more about our work and approach.
Please contact or follow us!
+31 (0)6 41 91 03 38


Currently, we are not looking for an intern.

Former interns:
Donna van West (NL)
Melvin Ghandour (FR)
Sarolta Ágnes Erdélyi (HUN)
Samantha van Roosenbeek (NL)
Natasja Bökkerink (NL)
Eszter Varga (HUN)


Coding: Oscar Orton
Typeface: Brian, by Renaud Futterer


Talent Platform

Talent Platform is an online platform showcasing emerging creative talents supported by the Talent Development grant of Creative Industries Fund NL. It shows what artistic and professional growth entails and serves as a fount of information for other creatives and commissioners.

We created a fully responsive visual identity, based on one simple animation principle. We aimed to capture the spirit of a new generation of designers: strong-minded, energetic, experimental and dynamic. A lively visual identity about growth and stretching boundaries.

Talent Platform - TP_ADS
Talent Platform - TP_ADS2
Talent Platform - IMG_0821
Talent Platform - IMG_0860
Talent Platform - 2018-10-22 13.07.30
Talent Platform - IMG_0871
Talent Platform - IMG_0883
Talent Platform - IMG_0915
Talent Platform - IMG_0912
Talent Platform - IMG_0909
Talent Platform - IMG_0897
Talent Platform - IMG_0878
Talent Platform - IMG_0844
Talent Platform - IMG_0864
Talent Platform - IMG_0874

Presentation during Dutch Design Week 2018: DIY catalogue of selected talents

Talent Platform - STAAND03
Talent Platform - STAAND02
Talent Platform - TP_WIKKEL4
Talent Platform - TP_WIKKEL10
Talent Platform - TP_WIKKEL9
Talent Platform - TP_WIKKEL7
Talent Platform - TP_WIKKEL8
Talent Platform - TP_WIKKEL6
Talent Platform - TP_WIKKEL5
Talent Platform - TP_WIKKEL3
Talent Platform - TP_WIKKEL2
Talent Platform - TP_KAARTEN2
Talent Platform - TP_KAARTEN3
Talent Platform - TP_KAARTEN

Stimuleringsfonds Creatieve Industrie


Nikki van Onna (concept + art direction)
Samantha Roosenbeek (design intern)
Oscar Orton (web development)

Video stills and fragments by Studio Moniker

Talent Platform

Stimuleringsfonds Creatieve Industrie

In 2012 the former Architecture Fund and part of the Fonds BKVB fused into one new fund; the Creative Industries Fund NL; the Dutch cultural fund for architecture, design and digital culture.
For the visual identity, a pitch was launched. We were one of the 4 agencies invited and finally, our proposal was selected.

“A fund on itself is nothing without the makers and designers that receive funding. They are the ones that give it shape”. From this statement, the idea of a black line emerged: nothing on itself, but with the potential to become anything.

With the iconic capital S (or C) as a status quo, we designed transformations within. Giving the logo a feeling of incentive, energy, and diversity. Resulting in a wide range of variations of the logo, that can be used on an individual level, too. For example; each of the funds’ employees has its unique logo on its stationery.

Stimuleringsfonds Creatieve Industrie - _SCI_VISITEKAARTJES
Stimuleringsfonds Creatieve Industrie - SCI_PUBLICATIES

Visit the website:

Stimuleringsfonds Creatieve Industrie - broche08
Stimuleringsfonds Creatieve Industrie - broche07
Stimuleringsfonds Creatieve Industrie - broche06
Stimuleringsfonds Creatieve Industrie - broche05
Stimuleringsfonds Creatieve Industrie - broche04
Stimuleringsfonds Creatieve Industrie - broche03
Stimuleringsfonds Creatieve Industrie - broche02
Stimuleringsfonds Creatieve Industrie - broche01
Stimuleringsfonds Creatieve Industrie - broche00

3D printed badge of the icon for employees to be recognised on events

Stimuleringsfonds Creatieve Industrie - SCI_Z-CARD
Stimuleringsfonds Creatieve Industrie - SCI_KALENDER
Stimuleringsfonds Creatieve Industrie - SCI_ADS
Stimuleringsfonds Creatieve Industrie - SCI_ADS2
Stimuleringsfonds Creatieve Industrie - SCI_SOCIAL_FB

Animation for announcement of selection Talent Development Programme

Stimuleringsfonds Creatieve Industrie - SCI_JV2014
Stimuleringsfonds Creatieve Industrie - SCI_JV20142
Stimuleringsfonds Creatieve Industrie - SCI_JV20143
Stimuleringsfonds Creatieve Industrie - SCI_JV20144
Stimuleringsfonds Creatieve Industrie - SCI_JV20145
Stimuleringsfonds Creatieve Industrie - SCI_JV20146
Stimuleringsfonds Creatieve Industrie - SCI_JV20147
Stimuleringsfonds Creatieve Industrie - SCI_JV20148
Stimuleringsfonds Creatieve Industrie - SCI_JV20149
Stimuleringsfonds Creatieve Industrie - SCI_JV201410
Stimuleringsfonds Creatieve Industrie - SCI_JV201411
Stimuleringsfonds Creatieve Industrie - SCI_JV201412
Stimuleringsfonds Creatieve Industrie - SCI_JV201413

Annual report 2014

Stimuleringsfonds Creatieve Industrie - SCI_JV2013
Stimuleringsfonds Creatieve Industrie - SCI_JV20132
Stimuleringsfonds Creatieve Industrie - SCI_JV20133
Stimuleringsfonds Creatieve Industrie - SCI_JV20134
Stimuleringsfonds Creatieve Industrie - SCI_JV20135
Stimuleringsfonds Creatieve Industrie - SCI_JV20136
Stimuleringsfonds Creatieve Industrie - SCI_JV20137
Stimuleringsfonds Creatieve Industrie - SCI_JV20138
Stimuleringsfonds Creatieve Industrie - SCI_JV20139
Stimuleringsfonds Creatieve Industrie - SCI_JV201310
Stimuleringsfonds Creatieve Industrie - SCI_JV201311
Stimuleringsfonds Creatieve Industrie - SCI_JV201312
Stimuleringsfonds Creatieve Industrie - SCI_JV201313

Annual report 2013

Digital annual report 2018. Visit the live version here

Mini identity for Bring it On! An Open Day organised by the fund

Since 2012 we have been responsible for most of the visual communication of the fund. The work shown here is just a small selection of all the work we did the past few years.

Stimuleringsfonds Creatieve Industrie

2012 – now

Johannes Verwoerd (until 2014), Nikki van Onna (concept + design)
Oscar Orton (front end web development)
Maurits de Bruin (back end web development)

Stimuleringsfonds Creatieve Industrie

Atelier Néerlandais

Atelier Néerlandais (part of the Dutch Embassy in Paris) is a platform and incubator for Dutch design, art, and literature.
Based in the heart of Paris.
Cultural entrepreneurs use the spaces in the Atelier Néerlandais for meetings, presentations, fashion shows, debates, etc.
Atelier Néerlandais is a place where Dutch and French culture and economy meet.

For this visual identity, we created imaginary zero-gravity spaces. Spaces with endless possibilities. Where words and letters can float around unconstrained, gently interacting with each other. Finding overlaps in Dutch and French words enabled us to design typography that could communicate on a bilingual level. And at the same time celebrating the similarities and the differences between the two cultures.

Atelier Néerlandais - AN_visitekaartjes
Atelier Néerlandais - AN_BROCHURE
Atelier Néerlandais - AN_BROCHURE2
Atelier Néerlandais - AN_BROCHURE3
Atelier Néerlandais - AN_BROCHURE4
Atelier Néerlandais - AN_BROCHURE5
Atelier Néerlandais - AN_BROCHURE6
Atelier Néerlandais - AN_BROCHURE7
Atelier Néerlandais - opening_03
Atelier Néerlandais - AN_OpenDay
Atelier Néerlandais - opening_02

Dutch Embassy in Paris


Johannes Verwoerd, Nikki van Onna
(concept + design)
Oscar Orton (web development)

Atelier Néerlandais

Mondriaan to Dutch Design

In 2017 we celebrated 100 years De Stijl. A Dutch art movement, with Piet Mondriaan being its most famous representative. De Stijl had a big influence on art and design. It paved the way for Dutch Design as we know it today.

Mondrian to Dutch Design is an initiative of NBTC Holland Marketing in collaboration with Gemeentemuseum Den Haag, Centraal Museum Utrecht, Museum de Lakenhal among other museums.

“The style is in our cultural DNA”. Based on this statement we designed a constructed typeface, where we replaced parts of a letter by shapes and colors where De Stijl is known for. At the same time, these shapes became a dynamic, colorful form language fitting the festive character of a celebration year.

Mondriaan to Dutch Design - MDD_BANIEREN
Mondriaan to Dutch Design - MDD_INSERTS
Mondriaan to Dutch Design - MDD_INSERTS2
Mondriaan to Dutch Design - MDD_INSERTS3
Mondriaan to Dutch Design - MDD_AGENDA
Mondriaan to Dutch Design - MDD_AGENDA2
Mondriaan to Dutch Design - MDD_AGENDA3
Mondriaan to Dutch Design - MDD_AGENDA4
Mondriaan to Dutch Design - MDD_AGENDA5
Mondriaan to Dutch Design - MDD_AGENDA6
Mondriaan to Dutch Design - MDD_AGENDA7
Mondriaan to Dutch Design - MDD_AGENDA9
Mondriaan to Dutch Design - MDD_AGENDA8
Mondriaan to Dutch Design - MDD_AGENDA10
Mondriaan to Dutch Design - MDD_AGENDA11
Mondriaan to Dutch Design - MDD_AGENDA12
Mondriaan to Dutch Design - MDD_AGENDA13
Mondriaan to Dutch Design - MDD_AGENDA14
Mondriaan to Dutch Design - MUUR_HC
Mondriaan to Dutch Design - MDD_Z-CARD
Mondriaan to Dutch Design - MDD_Z-CARD2
Mondriaan to Dutch Design - MDD_KRANT

NBTC Holland Marketing

2016 – 2017

Nikki van Onna + Laureline Foulidis
(concept + design)

Mondriaan to Dutch Design

The Vincent Award

The Vincent Award is one of the world’s leading contemporary art prizes. It is awarded to a mid-career artist who lives and/or works in Europe and whose work is regarded as influential on international developments in contemporary art.
Since 2014 the award ceremony for the biennial prize has been held at the Gemeentemuseum Den Haag.

In 2014 we designed a new visual identity based on existing elements; a logo and the European flag of Rem Koolhaas.
By changing the color scheme of the flag and animating the stripes, we transformed it into a more lively visual identity.
One fitting the festive character of an award show.

The Vincent Award - TVA_UITINGEN2
The Vincent Award - TVA_UITINGEN
The Vincent Award - The Vincent Award 2014 - Mrs. Jongsma (Mondrian Fund), Mrs. Cahen-Eden (Joods Historisch Museum Amsterdam), Vera Carasso (Head of Collections gM)
The Vincent Award - The Vincent Award 2014 - Hans Buurman (adjunct director gM), Simon van Driel (supervisory board gM) and Taco Dibbets (head of collections Rijksmuseum)
The Vincent Award - The Vincent Award 2014 - Anri Sala on skype, Albanian ambassador Mrs. Sakiqi- Vandecasteele and gM director Benno Tempel
The Vincent Award - TVA_JR
The Vincent Award - TVA_JR2
The Vincent Award - TVA_JR3
The Vincent Award - TVA_JR4
The Vincent Award - TVA_JR5
The Vincent Award - TVA_JR6
The Vincent Award - TVA_JR7
The Vincent Award - TVA_JR8
The Vincent Award - TVA_JR9
The Vincent Award - TVA_JR10
The Vincent Award - TVA_JR11


For the 2016 edition we restyled the logo, designed a new color scheme and website. Unfortunatley, the 2016 awardshow and the prize itself were canceled indefinitely.


Gemeentemuseum Den Haag

2014 – 2016

Johannes Verwoerd (until 2014), Nikki van Onna (concept + design)
Oscar Orton (web development)
Yme de Jong (sound design)

The Vincent Award

In No Particular Order

Each year the Creative Industries Fund presents the selected talents from the talent development program during the Dutch Design Week. In 2017 the exhibition, curated by Jules van den Langenberg, took place in the Van Abbemuseum.

One could state that selecting young talent is like trying to make a future prediction. If this is the new generation of designers, what will be the future of design?

For this occasion, we created a ‘prediction generator’. A generative system that makes predictions based on words from a database in which the work of the talents is analyzed.
Resulting in an infinite amount of future scenarios, which is the basis for this year’s campaign.

In No Particular Order - INPO_EXTERN2
In No Particular Order - INPO_EXTERN
In No Particular Order - INPO_EXTERN4
In No Particular Order - INPO_EXTERN3
In No Particular Order - INPO_WAYFINDING01
In No Particular Order - INPO_WAYFINDING02
In No Particular Order - INPO_WAYFINDING03
In No Particular Order - INPO_WAYFINDING04
In No Particular Order - INPO_WAYFINDING05
In No Particular Order - INPO_PUBLICATIE
In No Particular Order - INPO_PUBLICATIE2
In No Particular Order - INPO_PUBLICATIE3
In No Particular Order - INPO_PUBLICATIE4

Stimuleringsfonds Creatieve Industrie


van Abbe Museum

Nikki van Onna (concept + design)

Hanneke Wetzer

In No Particular Order


During the International Architecture Biennale Rotterdam 2016 (IABR), PBL (Netherlands Environmental Assessment Agency) presented an installation about the past, the present and the future of urban and spatial planning. How can one plan for the future, based on what you know from the past and the present?

The installation displays real data from the past and present to show how our perspective on the future is often distorted by the ‘now’.

We created a micro cosmos with particles that float throughout the 30-meter long installation, in a continuous loop. The seemingly random particles are all part of infographics that take shape at one moment in time, on a specific location in the installation.

PBL@IABR2016 - slide1
PBL@IABR2016 - slide2
PBL@IABR2016 - slide3
PBL@IABR2016 - slide4
PBL@IABR2016 - slide5
PBL@IABR2016 - slide6
PBL@IABR2016 - slide7
PBL@IABR2016 - poster00
PBL@IABR2016 - poster01
PBL@IABR2016 - poster02
PBL@IABR2016 - poster03
PBL@IABR2016 - poster04
PBL@IABR2016 - poster05

PBL (PBL Netherlands Environmental Assessment Agency)


International Architecture Biennale Rotterdam

Studio Spomenik (concept & installation)
Johannes Verwoerd, Nikki van Onna (concept, animation & data visualisation)
Melvin Ghandour (design intern)
Yme de Jong (audio design)
PeeJee Doorduin (production)


100 years Mondrian & De Stijl

In the context of the celebration year ‘Mondrian to Dutch Design’, the Gemeentemuseum Den Haag celebrated ‘100 years of Mondrian & De Stijl’. A year with several exhibitions and events based on this theme. With over 300 Mondrian’s in the collection, the Gemeentemuseum Den Haag became the ‘House of Mondrian’ in 2017.

For this occasion, we designed a hybrid version of both the museum’s identity and the identity of the theme year. This results in an identity that represents both, but at the same functions as an identity on its own.

100 years Mondrian & De Stijl - GM_Benno+Koning
100 years Mondrian & De Stijl - GM MDD_MATERIAAL_POSTER2
100 years Mondrian & De Stijl - GM MDD_MATERIAAL_POSTER
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK2
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK3
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK10
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK11
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK12
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK13
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK14
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK15
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK16
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK17
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK4
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK5
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK6
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK7
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK8
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK9
100 years Mondrian & De Stijl - GM MDD_PROGRAMMABOEK18

Brochures for the theme year

100 years Mondrian & De Stijl - GM MDD_INVITE
100 years Mondrian & De Stijl - GM MDD_INVITE2

Invitation for the royal opening with an envelope that contained real, lasercut confetti

100 years Mondrian & De Stijl - GM MDD_LEAFLET
100 years Mondrian & De Stijl - GM MDD_INVITE3
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK

Brochure at the beginning of the year, and booklet in retrospect at the end of the year

100 years Mondrian & De Stijl - GM MDD_TERUGBLIK2
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK3
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK4
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK5
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK6
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK7
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK8
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK9
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK10
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK11
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK12
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK13
100 years Mondrian & De Stijl - GM MDD_TERUGBLIK14
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE2
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE3
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE4
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE5
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE6
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE7
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE8
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE9
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE10
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE11
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE12
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE13
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE14
100 years Mondrian & De Stijl - GM MDD_RESTAURATIE15

Book about the restoration project of Mondrian paintings


Gemeentemuseum Den Haag


Nikki van Onna, Laureline Foulidis
(concept + design)

100 years Mondrian & De Stijl

Frietje Precies

We were asked by the campaign- and design agency Ultra Ultra to create a visual identity for Frietje Precies. Frietje Precies (loosely translated ‘Precision Fries’), is a portion of high-tech and soil-friendly french fries. It was launched during the Dutch Design Week 2019.

Area graphs and soil layers. We designed a visual language based on their similarities, in which both nature and data are represented.
The colored strokes can be used to inform, illustrate or decorate. For example in animations, infographics, on a bag of fries, a food truck, etc.

Frietje Precies - FRIETZAK_closeups
Frietje Precies - FRIETZAK_closeups2
Frietje Precies - FRIETZAK_closeups5
Frietje Precies - FRIETZAK_closeups4
Frietje Precies - FRIETZAK_closeups3

The graphics on the bag of fries function as infographics. It shows the advantages of eating this fries. For example the increase of biodiversity, or the decrease of airpolution.

Frietje Precies - FOODTRUCK_back
Frietje Precies - 5d4e82cf-89b3-4bfc-901a-9e51a87115c6kopie
Frietje Precies - IMG_9458-2
Frietje Precies - 1eb3dd85-5a59-47ae-9ce3-bad1f68b9296
Frietje Precies - EHzXYYGXkAY-89l
Frietje Precies - IMG_9439-2
Frietje Precies - IMG_9451-2

Video by Bart Eysink Smeets



Nikki van Onna, Laureline Foulidis (concept + design)

Frietje Precies


Upstream is A collaboration between the Performing Arts Fund NL, Creative Industries Fund and Sena Music for the career development of pop- and urban musicians. Upstream also supports new artistic formats and collaborations between artists and designers. Studio van Onna created the dynamic visual identity for this great new initiative.

For this identity, we developed a visual system that is based on an audio responsive variable font. Musical values, such as volume and pitch level, are translated to the weight and width of a letter. By animating these values, they symbolize the dynamics of music. Typographic music. At the same time, they communicate the feeling of (career) development and (musical) growth.


Temporary website. Visit here

Upstream - leporello_view01
Upstream - leporello_view02
Upstream - US_STILLS_bijelkaar.jpg.001

Fonds Podiumkunsten
Stimuleringsfonds Creatieve Industrie


Nikki van Onna (concept + design)
Oscar Orton (code + development)


Information Influx

Information Influx was an international congress organized by The Institute for Information Law (IViR) of the University of Amsterdam (UvA). A congress about information law in the digital era.

The visual identity is based on the movement of scrolling: the way we consume information in this era. At the same time, it symbolizes the possibilities of endless duplication and the fading boundaries of ownership and copyright.

Institute for Information Law (IViR)
University of Amsterdam (UvA)


Johannes Verwoerd, Nikki van Onna
(concept + design)

Information Influx

Literatuur op het Scherm

Literatuur op het Scherm (Literature on Screen) is a program in which authors and designers develop new literary or poetic formats for digital applications.

We created a visual identity that aims to visually translate the experimental and innovative character of the program.

Literatuur op het Scherm - LOS_FLYER2
Literatuur op het Scherm - LOS_BROCHURE
Literatuur op het Scherm - LOS_BROCHURE2
Literatuur op het Scherm - LOS_BROCHURE7
Literatuur op het Scherm - LOS_BROCHURE6
Literatuur op het Scherm - LOS_BROCHURE5
Literatuur op het Scherm - LOS_BROCHURE4
Literatuur op het Scherm - LOS_BROCHURE3
Literatuur op het Scherm - LOS_BROCHURE8
Literatuur op het Scherm - LOS_BROCHURE9
Literatuur op het Scherm - IMG80092
Literatuur op het Scherm - IMG8106
Literatuur op het Scherm - IMG8134

Stimuleringsfonds Creatieve Industrie
Nederlands Letterenfonds


Johannes Verwoerd, Nikki van Onna
(concept + design)

Literatuur op het Scherm

Matchmakers Cultuur

Matchmakers Cultuur is a collaboration between the Performing Arts Fund, VSBfund, and The Cultural Participation Fund.
Throughout different locations across the Netherlands, Matchmakers are appointed to guide local talent in the possibilities of funding for their projects.

This simple visual identity is based on finding typographic matches within a word or sentence.


visit the website:

Fonds Podiumkunsten
Fonds voor Cultuurparticipatie
VSB fonds


Nikki van Onna (concept + design)
Laureline Foulidis (webdesign)
Oscar Orton (web development)
Yme de Jong (sound design)

Matchmakers Cultuur